
The meaning behind an iconic logo
Catholic School Management and the initials CSM have become synonomous and the practice to refer to the company as CSM is common practice.
Along with its distinctive initials, the company has enjoyed a distinctive logo since its founding in 1979 when it graced the introductory issue of the flagship publication, the Catholic School Management Letter, also known more commonly by its initials, CSML.
The CSM logo reflects the visual ingenuity of Sister Patricia Mulally. While CSM serves various educational ministries of the Catholic Church, a significant portion of work, since CSM’s origin, has been on behalf of Catholic schools and sustaining their long-term vitality.
Back in 1979, Sister Pat’s keen understanding of CSM’s work formed her artistic decision-making and resulted in a logo that emphasizes Catholic schools with the “C” and “S” situated to rest on a bold version of the “M” for management.
It conveys a clear message supporting CSM’s approach to the delivery of comprehensive, consultative guidance grounded in the belief that the strength of Catholic schools rests upon, and directly results from, the strength of their management.
In 2014 CSM became a division of Christian Brothers Services, combining two organizations with complimentary missions. CSM is pleased to announce a significant milestone in its history with the refresh of its iconic logo to continue to reflect the timeless message and wisdom of the original design while incorporating reference to CSM’s most recent growth and change.
The refreshed logo still conveys its original message, now emphasized by the modification of the “M” to reflect the concept of strong management as the pillars that continue to sustain Catholic schools today, and into the future. The integration with the CBS star, the updated font and expanded versions of the logo reflect CSM’s contemporary status as a division of Christian Brothers Services.
CSM continues to expand and adapt its comprehensive array of consulting services for the benefit of our clients, and most importantly for the continued benefit of Catholic education. Our refreshed logo speaks to this ongoing commitment to excellence set in motion by CSM Founder Richard J. Burke and still proudly exemplified today by all CSM leadership and staff.